Egil Møller Nielsen Joins CBx to Help Guide Global Expansion

TORONTO, May 29, 2019  – Egil Møller

Egil Møller Nielsen Joins CBx to Help Guide Global Expansion

TORONTO, May 29, 2019  – Egil Møller Nielsen, a leader in CPG and retail logistics, has joinED CBx Brands (CBx), a next-generation retail distribution and commerce platform that enables cannabinoid resellers globally, as an Executive Advisor. Mr. Nielsen has played a pivotal role at Penguin Pick-Up, LEGO, ECCO Shoes, BODUM, Mattel-Mega Brands and DHL.
Gary Schwartz, CEO and Co-Chair of CBx said, “I have worked closely with Egil in the retail industry for many years and I am excited to have him join the CBx Executive Advisory Board to help guide our global expansion.”

Egil Møller Nielsen said, “CBx is bringing the maturity of retail operations to the nascent cannabinoid marketplace. I look forward to work with Gary and team.” Mr. Nielsen has extensive global experience in procurement, manufacturing, logistics and supply chain efforts for consumer product, retail and eCommerce businesses. Examples of Mr. Nielsen’s business strategy is taught at leading universities around the world.

Currently, Mr. Nielsen is Executive Officer & Director of Board at Penguin Pick-Up where he launched a new line of business that combines the ease of online shopping with convenience of Brick & Mortar at more than 100 locations across Canada including co-branded partnerships with Walmart, Fedex, DHL, Canada Post, and Longos. Prior to SmartCentres, Mr. Nielsen was Vice President of Global Supply Chain for Mattel-Mega responsible for demand & supply chain, forecast, logistics, customer service and corporate strategic business plan.

Mr. Nielsen was also Executive Director and COO of Bodum Group in Switzerland, overseeing global quality, new product introduction, costing/pricing, sourcing, procurement, manufacturing, logistics, inventory, forecast and distribution. He spent seven years in Europe at LEGO as head of Global Distribution Logistics. He was a member of corporate leadership team, key contributor and player in the successful turnaround and growth of LEGO Company orchestrated by the CEO, where he lead the global distribution, operations and logistics strategy.  Mr. Nielsen has also worked with DHL in Denmark and Singapore as well as the ECCO Group where he spent more than four years developing and implementing global logistics and distribution strategy becoming the Group Vice President.

ABOUT CBx Brands
CBx Brands is working with laboratories globally to become the dominant retail enabler of the sale of premium, proprietary hemp-plant formulations referred to as CBx. CBx Brands is building a next-gen retail services for the cannabinoid resellers globally providing a turnkey online and offline sales channel with payment, manufacturing, endless-aisle and fulfillment. From farm-to-formulation™, all products pass high-quality assurance standards for terpenoids and cannabinoids conducted by ISO-17025 accredited laboratories verified by LabReport.co.